In the digital age, the competitive environment faced by solution companies is extremely fierce, as agents are no longer the only source of brand creativity. The ever-changing marketing technology, the changing media standard and the growing expectations of customers about the brand increase uncertainty in this sector.
For marketers, managing marketing activities across multiple screens, responding quickly based on real-time data analysis, and even placing personalized ads for different groups of people will gradually become the norm of the job. In the past, advertising companies spent several months designing ideas.
In the eyes of many people, strategic consulting is the business scope of a consulting company. In fact, the boundaries between consulting firms and advertising firms are becoming increasingly blurred.